Now that the ninth generation of videogame consoles is officially underway, the “console wars” have once again flared up again with certain members of the gaming community. Sites like Twitter are filled with hot takes as to how people’s platform of choice is completely “superior” to everything else, and any apparent good news for another platform is marred by such ones with scorn and malice.
Yet, all three of the console makers seem to be quite content with their positions in the industry. While each does celebrate their individual success, you’ll be hard-pressed to find even any of the executives from Nintendo, Microsoft, or Sony throwing shade at their competitors. On the contrary, they all seem to be getting along rather well these days. Look no further than this recent Tweet from the official Xbox Twitter account:
— Xbox (@Xbox) September 12, 2021
Here in this render that was made by someone on Xbox’s PR team, we see that all three consoles are vividly represented, all while also being flanked by representations for mobile and PC gaming. Not to mention that there’s the tweet itself clearly advocating the idea of a consumer owning multiple systems at once.
All for one…
Just think of the implications of that for a second. Rather than using this opportunity to make itself look good by touting its recent and upcoming releases, or throwing some arbitrary statistics on how well the Xbox Series family is doing, Microsoft is encouraging gamers to go out and enjoy systems from Nintendo and Sony, too. Very rarely is such camaraderie seen in most industries, especially between direct competitors. For example, can you recall a Google or Apple ad happily cheering on the idea of owning an Android and an iPhone at the same time? What about seeing Ford and Chevrolet saying it’s cool to own a car from each company? You often just don’t see stuff like this, yet, here’s Microsoft deciding to be the icebreaker.
Whilst the PlayStation nor Nintendo Twitter accounts responded to Xbox’s tag, they’ve shown good nature to their competitors in the past. For example, Nintendo of America president Doug Bowser congratulated PlayStation on the launch of the PS5 last November. On that same day, he also congratulated Xbox on the launch of the Xbox Series consoles. These acts of sportsmanship were preceded by both PlayStation and Xbox congratulating Nintendo on the launch of the Switch back in 2017.
Indeed, the air between console makers today is very different than it was back in the 80s and 90s where each company happily took digs at each other, especially when considering the rivalry of Nintendo and SEGA. Clearly, such a time is now cemented in history. There’s a good reason for that.
…and one for all
The gaming industry is in an oddly healthy position as of late. What I mean is that all of the Big Three console makers are enjoying their own individual strides of success. Sony recently celebrated selling over 10 million PS5 consoles in under a year. Meanwhile, Microsoft has touted that the Xbox Series X|S had the biggest launch in all of Xbox console history. Finally, Nintendo has been enjoying nearly a half-decade of total success thanks to the Switch, nearing 100 million units sold at this point. Combine this with the healthy stats of the PC and mobile gaming spaces and you have yourself an entire industry-wide wave of good business.
So, these companies don’t really have a reason to smack on one another. There are clearly more than enough consumers to support all of the different platforms. Not to mention the level of multiplatform ownership is pretty high.
Thus, props to Team Xbox for continuing to enable healthy discourse. Gamers really have it good right now; arguably better than ever before.