UK Retailers: Wii U Pre-Orders \”Exceeding Expectations\”

It sounds like the Wii U is a hit outside of America too!


\”As expected with such a highly anticipated announcement of Wii U, we\’ve had lots and lots of interest since Thursday. Pre-orders are exceeding expectations with the black console proving the most popular so far. We have three launch packages for the Wii U and customers interested in pre-ordering can do so in-store or online at for a deposit of £20. Pre-ordering is a great way of guaranteeing a Wii U for the release date and our exceptional trade-in offer gives customers a massive 50% extra value on any console or handheld console traded in against the Wii U.\” – spokesperson for GAME 

\”The reaction has been phenomenal with 500 pre-orders in the first hour after the Wii U announcement on Thursday, and the following 48 hours saw similar levels of pre-orders as gamers rushed to secure their hardware for Christmas.\” – ShopTo CEO Igor Cipolletta 

\’We\’re encouraged by the initial pre-orders that we\’ve been seeing since last week’s announcement…\’ I\’d say things have got off to a good start. We\’re encouraged by the initial pre-orders that we\’ve been seeing since last week’s announcement, which are in line with expectations and we believe are also being helped by some pretty competitive pricing from HMV. So far the black premium Nintendo Land bundle is proving most popular, with the basic white version and the black Zombi U not far behind, enjoying similar demand to each other. We\’re hopeful interest will continue building, and we\’re currently in discussions with Nintendo in terms of how we can best support the launch, including through the likes of midnight openings, instore samplings and demos and other activity.\” – HMV’s head of press & PR Gennaro Castaldo