Ubisoft executive thinks players “don’t get” NFTs yet

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In light of negative reception to last year’s reveal of Quartz, an NFT platform that Ubisoft plans to utilize across several of its most popular games, Nicolas Pouard, VP of Ubisoft’s Strategic Innovations Lab, has discussed his views on the future viability of NFTs. In an interview with Finder, Pouard implied that Ubisoft is optimistic for the future of Quartz and NFTs in gaming, citing potential benefits to players, but speaking dismissively toward many common concerns. You can read excerpts of some of Pouard’s statements below, or check out the full interview.

I think gamers don’t get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second just a tool for speculation. But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself. So, it’s really, for them. It’s really beneficial. But they don’t get it for now.

Also, this is part of a paradigm shift in gaming. Moving from one economic system to another is not easy to handle. There is a lot of habits you need to go against and a lot of your ingrained mindset you have to shift. It takes time. We know that.

Pouard additionally noted that Ubisoft expected a negative reaction to Quartz and NFT integration in the company’s games. He stated that Ubisoft is aware that NFT usage in games is “not an easy concept to grasp,” but expressed optimism for the future. Pouard expects that “piece by piece, the puzzle will be revealed and understood by our players” as Ubisoft expands its NFT platform and content offerings.


Nick Pearson
I'm the Reviews Editor here at Nintendo Enthusiast, and I'm a major fan of all consoles and eras.