The Sega logo has been a different shade of blue in Japan all this time

Sega Logo

Finally, the conspiracy that no one was talking about has been busted wide open. Sam Mullen, director of production at Sega of America, replied to a tweet to confirm that, yes, the Sega logo is a slightly different shade of blue in Japan than it is in the rest of the world. This slightly lighter shade of blue that is exclusive to Japanese Sega products can be observed in the boot-up of a game or simply printed on a box.

Other tweeters quickly joined in to revel in the new knowledge. Some even offered side-by-side comparisons of game boxes to confirm. The information was right there in front of us the whole time, but who would have thought there was an actual point to it?

Also posted were comparisons of the more modern cobalt blue Sonic and the classic sky blue Sonic. Could it be that Sega thinks the west prefers modern Sonic’s design to the classic one? Probably not. The logo split happened sometime before the release of Sonic Adventure, so that’s a hard case to make. Not to mention that even in the original Sonic the Hedgehog, the classic form of the blue blur was a much darker shade than he is in Sonic Generations and Sonic Mania.

It’s a neat bit of trivia to bust out at your next Sega-themed bash at the very least. While Mullen doesn’t give a reason as to why the Sega logos are different at all, we can still have fun with the rampant speculation. A modern East vs West. I wonder what shade of blue the Sonic movie will use?


Cody Morris
Cody is a fan of the niche and super niche. He has a strong preference for JRPGs or anything with a grind in it. He spends his spare time wishing he was writing more.