The Pokemon Company and Universal Studios Japan have announced a new partnership between the entertainment leaders. The plan is to develop new interactive entertainment by “combining innovative technology and extraordinary creativity” through a creative alliance.
Through the new partnership, the two entertainment leaders will explore ways to immerse guests into the world of Pokemon. The press release doesn’t get into specifics, but we’ll see things put into motion starting 2022.
Here’s a quote from Universal Studios Japan President and CEO J.L Bonnier:
Pokémon is beloved by fans around the world. We are honored to have a long-term partnership with The Pokémon Company while developing groundbreaking Pokémon entertainment at Universal Studios Japan for both Pokémon fans and our guests. The globally popular Pokémon characters combined with Universal’s innovative approach to creating authentic and one-of-a-kind theme park entertainment promise excitement for the entire family. Our efforts to develop new guest experiences will continue to help reinvigorate the tourism market.
Next, here’s one from The Pokemon Company President and CEO Tsunekazu Ishihara:
The incredible team at Universal Studios Japan have the creative vision and leading expertise in world-class theme park technology to imagine a uniquely Pokémon experience. For 25 years, Pokémon has curated a legacy of trendsetting innovation while becoming one of the most beloved entertainment brands in the world through video games, animation, and more. This strategic alliance with Universal Studios Japan reflects our commitment to continue delivering the joy of Pokémon in ever evolving ways for years to come. We are looking forward to the day when we can welcome fans from around the world to all enjoy it together.
Universal Studios Japan opened the Super Nintendo World in March, and so far, it’s been a huge success for the theme park. Perhaps we’ll eventually see a Pokemon World area at Universal Studios Japan in the future.