Nintendo’s end-of-year investor report is in, detailing hardware and software sales from April 1, 2020, to March 31, 2021. This investor briefing gave us an update on Super Mario 3D All-Stars sales, which are unsurprisingly quite impressive. The bundle launched on September 18, and Nintendo made sure to let fans know it was a limited-time-only offering that would disappear the following March. That pressure had the desired effect, as players downloaded All-Stars over 9 million times in six months.
Super Mario 3D All-Stars sales hit 9 million
Selling 9 million copies is an impressive feat for any game, but doing it in just six months is truly an achievement. That said, it’s clearly much easier to drive sales when customers know it’s now or never. We previously reported that Super Mario 3D All-Stars sales eclipsed 5 million sales in two weeks, so we can deduce that it sold another just under 4 million more copies in the months that followed.
With this venture proving so successful, one can’t help but wonder if Nintendo will continue the practice. There are plenty of other classic games that aren’t yet available on Switch, and Nintendo could very well capitalize with limited-time bundles. If nostalgia and a strict deadline drove Super Mario 3D All-Stars sales to 9 million in just a few months, it seems likely others will follow. The Legend of Zelda franchise celebrates its 35th anniversary this year…