Sonic Boom to Have Robust Line-up of Merchandise

The launch of Sonic Boom is just around the corner with the TV Series launching on Cartoon Network this week on November 8th and the games launching soon after on November 11.  Joining these releases will be a robust line-up of merchandising that will have many kids (and adults) adding various Sonic Boom items to their Christmas list.

SEGA has partnered up with  a powerful force of merchandising partners such as Bioworld, Fifth Sun, Bakery Crafts, Isaac Morris, Bulls I Toy for themed apparel and novelties to bring more Sonic branded products to consumers.  Additionally Accessory Innovations, Franco, Rubies, Howard Keys, teNeues and World Tech Toys are also joining the line-up to cover back-to-school items, beddings, costumes, housewares, calendars, remote control vehicles etc.  TOMY will also be creating Sonic Boom plushies, action figures and more of all the characters in their new art-form.  All these items will be flooding store shelves in the big name retailers such as Walmart, Target, Toys R Us, JCPenney, Kohl’s and Barnes & Noble.

Furthermore promotional campaigns will be launched with ICEE and Del Taco.  ICEE will run a promotional Blue Raspberry flavor slurpee that comes with a Sonic Boom themed cup while Del Taco will have Sonic Boom themed bags and more.




Finally Archie Comics, the publishers behind the Sonic the Hedgehog comic series will be launching a new Sonic Boom series.  Archie Comics have supported many iterations of Sonic’s game launches and adventures through their comics for over 20 years.  While originally based on the Sat AM cartoon series from the 90s, the series evolved into its own world often tying in events from games in special issues or alternate universes.  This will be the first time a new comic series is launched  in parralel to the Sonic the Hedgehog series since Sonic Universe was introduced in 2009.



It’s safe to say that wherever you turn this holiday season no doubt Sonic Boom will be just about everywhere you look.  SEGA seems to be pulling all the stops in drawing attention to their latest Sonic installment which echoes back to their early days of the 90s when fighting against Nintendo for the consumers attention.  Are you happy to see Sonic get this much attention after so many years on the sideline?  Will you be lining up your collector shelves with any of these items? Let us know in the comments below!

Jason Lepine
Operations manager at EG and video darling. The "class" of our Class vs. Crass podcast.