Sega announced that it established a new development studio, called the “Sega Sapporo Studio,” last month in Japan on December 1, 2021.
With the rapid progress of “digital transformation” (DX) in recent years, we’re seeing more diversification of game usage and an increase in users. As the video games market continues to expand, so does the demand for game content, and Sega sees an urgent need for software manufacturers to strengthen their development systems. Sega established its Sapporo Studio to “secure a high-quality and stable development line in response to this situation.”
The new studio is located in Sapporo, a city with a population of about two million people. With Sapporo being the political, economic, and cultural center of Hokkaido since ancient times, it has many educational institutions and vocational schools. Sega saw this as an attractive environment in terms of securing human resources and is looking to expand employment opportunities with the locals of Sapporo.
Takaya Segawa will lead the new studio as Sega president and CEO. His goal is to utilize the years of Sega know-how and work together with people from the area to make games for people in Japan and around the world.
In November, Sega announced its partnership with Microsoft for next-gen cloud development, a “Super Game” initiative. We haven’t heard much else about it since then, but it appears that Sega is already going through quite a busy 2022, and we’re excited to see more. We’ll pretend that we didn’t hear anything about the NFTs, but thankfully the company decided to back down a bit after receiving negative reactions from fans.