Reggie Fils-Aime Says 3DS Performance in US Is \’Very Strong\’

Now for some news unrelated to this morning’s Nintendo Direct, Nintendo of America president Reggie Fils-Aime told USA Today in an interview that sales of the company’s 3DS handheld in the U.S. have been \”very strong\” despite a rise in the use of smartphones and tablets for mobile gaming.

He went on to say that Nintendo has sold 8 million 3DS devices in the U.S. since launching in 2011, ahead of the pace of the original DS (7 million during the same period of time).

Fils-Aime: \”That gives us a lot of confidence and a lot of belief that with great content and great experiences, the 3DS is going to be a very healthy platform.\”

Upon launch, the 3DS struggled to gain traction due to the fact that it launched with a less than adequate amount of quality system selling titles. This forced Nintendo to drop the price of the handheld from $250 to $170 which was unsurprisingly a really good business model. As reported previously, sales started gaining traction in the U.S. during the 2011 holiday season with the launch of the two system selling titles, Mario Kart 7 and Super Mario 3D Land.

Fils-Aime: \”In the end, it’s all about the games and our ability to launch strong software on a regular pace to drive the hardware business.\”

Reggie also reported that the sales of physical and digital titles for the 3DS have jumped 55% in 2013.

Nonetheless, the 3DS still does have a very high bar to catch up to that was set by it’s predecessor, the DS, which sold 53 million in the US and more than 150 million globally since 2004. Of no immediate threat to the 3DS at the moment, Sony’s PlayStation Vita and a growing selection of smartphones and tablets that feature downloadable titles for lower prices, or even for free serve as worthy competitors of Nintendo’s handheld device.

Still, Fils-Aime says the 3DS provides something unique to the handheld video game market.

\”From a consumer standpoint, it’s all about the content.\”


[Source: USA Today]

Omar T