Pokémon Itzy collab revealed for Legends: Arceus & more, plus interview

Pokémon Legends: Arceus Itzy K-pop collaboration promotion Nintendo Switch Pikachu Arceus ad advertisement

The Pokémon Company and popular JYP Entertainment K-pop group Itzy have announced a collaboration to promote Pokémon Legends: Arceus, Pokémon Unite, and Pokémon Trading Card Game (TCG), and they have shared an interview with the group discussing what they like about the franchise. Pokémon Legends: Arceus of course launches tomorrow, January 28, and on Wednesday, February 9, a commercial for the game featuring Itzy, as well as a making-of video and TikTok video, will be released. From there, the group will continue to appear in commercials and events for these different Pokémon games.

K-pop crossovers with video games are becoming more common with time, especially in the Nintendo sphere, which has seen other current and former JYP artists like Jeon So-mi and Twice promote the brand. Meanwhile, in Korea and sometimes abroad, idols regularly make cameos in popular casual and mobile games — even shooters like PUBG, which sounds odd the first time you hear about it. Itzy collaborating with The Pokémon Company to talk about cute and cuddly creatures frankly makes more sense to us, and on that note, you can check out their not-so-hard-hitting interview below.

(The members’ names are translated oddly here for some reason. The Itzy members’ names are typically written as Yeji, Chaeryeong, Yuna, Lia, and Ryujin.)

Pokémon Legends: Arceus Itzy K-pop collaboration promotion Nintendo Switch Pikachu Arceus ad advertisement

Pokémon interview with Itzy

What did you think when you decided to tie up with “Pokemon”?

Yeaji: I was happy to hear that I could work with “Pokemon,” which is known by many people and which I have loved since I was a child.

Chae-ryong: I’m very happy to be working on “Pokemon”! I’ve been watching it since I was a kid, so I feel nostalgic and honored at the same time!

YoonA: I’m really happy that we decided to tie up with “Pokemon”. Please give me much anticipation and love for the future with my very, very favorite “Pokémon” and their friends~!

What is your favorite Pokémon? What is your favorite Pokémon?

Leah: I used to like “Kabigon,” but I fell in love with “Eevee” during this shoot… (laughs)

Chae-ryong: My favorite Pokémon is “Eevee”! I think it’s beautiful with its sparkling eyes!

What are your memories of “Pokemon”?

Yeaji: I’ve been told a few times that I look like Eevee. It made me happy because Eevee is one of my favorite Pokémon!

Leah: When I was a kid, I would always watch Pokémon in front of the TV every morning. It was my routine for the day!

Lujin: When I was playing games as a child, my parents got angry with me because I was playing too much for fun.

If this Pokémon collaboration has somehow awakened a hunger for K-pop in your life, here are a few of the best Itzy music videos.

[Source: PR]

John Friscia
Head Copy Editor for Enthusiast Gaming, Managing Editor at The Escapist. I'm a writer who loves Super Nintendo and Japanese role-playing games to an impractical degree. I really miss living in South Korea. And I'm developing the game Boss Saga!