The NPD group has released a new report concerning the overall market share of digital products in gaming. The biggest takeaway is that since 2010, the market share of the digital market has increased 80%. In 2010, digital occupied just 29% of the overall gaming market. Now, that number is more than 50%, taking a total of 52% of game sales. Keep in mind, this number not only includes full digital games, but also subscriptions, DLC, mobile content, and social network gaming.
In recent years, Nintendo has embraced digital. The company has adopted a “day-and-date” release style, releasing all games digitally the same day as at retail. Moreover, the company has released a myriad of DLC and even had a few “free-to-start” endeavors.