Nintendo UK Launches Extensive TV Campaign for A Link Between Two Worlds

Nintendo is reinforcing The Legend of Zelda: A Link Between Two Worlds with a major Christmas holiday marketing campaign reports MCVUK.

Releasing on the 22nd of this month,A Link Between Two Worlds will run from release right up until December 25th. Like their Super Mario 3D World campaign, Nintendo of Europe is also booking advertising around specialist websites and social media.

“The Legend of Zelda series is a cornerstone franchise for us and always performs very positively,” said UK product manager Roger Langford.

“We achieved some great results with The Legend of Zelda: Ocarina of Time 3D in 2011. With the increased Nintendo 3DS install base as well as seasonality we are confident in A Link between Worlds being a top seller on Nintendo 3DS.

“To herald the Launch of The Legend of Zelda: A Link Between Worlds we will have a substantial marketing campaign both pre and post launch.

“We will also have bespoke activity aimed at a kids audience showcasing the characters and ingenious gameplay.”

Omar T