Nintendo tells smartphone developers to ease off in-game purchases

Animal Crossing mobile

According to a new report from The Wall Street Journal titled “Nintendo to Smartphone Gamers: Don’t Spend Too Much on Us,” Nintendo has been actively telling mobile game developers to ease off of in-game purchase incentives. The reason? Nintendo worries of seeming too greedy in the eyes of consumers. The company has told developers DeNA and CyberAgent to adjust their mobile games so players don’t overspend on their products, actively seeking less focus on microtransactions.

“Nintendo is not interested in making a large amount of revenue from a single smartphone game,” a CyberAgent employee said to the WSJ. “If we managed the game alone, we would have made a lot more.” Additionally, it’s been reported that CyberAgent cut its earnings forecast for the first time in 17 years due to low revenue within Dragalia Lost. This comes as a surprise, as the game’s revenue projected ahead of Animal Crossing: Pocket Camp last October.

Develop DeNA has been responsible for the Nintendo mobile titles Miitomo, Super Mario Run, Fire Emblem Heroes and Animal Crossing: Pocket Camp. CyberAgent’s first Nintendo endeavor came with last year’s adventure RPG, Dragalia Lost. This summer, mobile gamers will see the release of a Mario Kart Tour. There’s also been a rumored Zelda title that may or may not hit phones this year.


Kevin Cortez
Kevin is a writer with bylines at Genius, Ambrosia for Heads, Mass Appeal, Leafly and EARMILK. He plays video games in his spare time.