Nintendo Takes Responsibility for Not Doing Their Best to Effectively Market the Wii U

Nintendo isn\’t completely unaware of the issue at hand as displayed by what was discussed in the recent financial results briefing. Nintendo President Satoru Iwata, and now NOA CEO, said the company feels \”deeply responsible\” for not having tried hard enough to market Wii U effectively to consumers.The unfortunate truth is, there are still individuals out there who think the Wii U GamePad is a peripheral for the Wii console while others believe the Wii U is simply a Wii with a tablet controller. Iwata notes that the Wii U may not have such a captivating title as Wii Sports, but they believe that the Wii U already has a lot of features that are appreciated by its users.

Saturu Iwata: Regarding Wii U, the release intervals of first-party key titles have been so much longer than we expected at the Corporate Management Policy Briefing in January that we have not successfully maintained the momentum of the platform. In addition, we have not been able to solidly communicate the product value of Wii U to our consumers yet, which has been a grand challenge for us.

Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii. We feel deeply responsible for not having tried hard enough to have consumers understand the product.

Wii U might still have no such captivating game title as \”Wii Sports\” for Wii, with which people immediately comprehended its product value, but it surely has a lot of factors appreciated by users. We would like to take time to work thoroughly for its penetration, by making various efforts to have many people understand its product value as well as enriching the software lineup.

I imagine that Nintendo will pick up the marketing campaign when they\’ve actually got first party titles to market for the Wii U, but until then, the general public is going to have to wait.

[Source: Nintendo]

Omar T