Nintendo Switch price cut is not planned for US, despite Europe cut

Nintendo Switch price cut no plans us united states not

Last week, it was reported that the base Nintendo Switch model would receive a price cut in Europe. Then yesterday, Nintendo of Europe officially recommended a price cut to the “European trade price of the Nintendo Switch console to retailers,” with the move being spurred by a “variety of factors, including currency exchange rates in Europe and the upcoming launch of Nintendo Switch – OLED Model.” Naturally, this move got consumers wondering if Nintendo of America planned to deliver a price cut to Nintendo Switch in the US as well — and the answer is a resounding no.

Axios journalist Stephen Totilo has conveyed a statement from Nintendo clarifying that the price cut was only for Europe, including the United Kingdom, and the US will not see any change in manufacturer’s suggested retail price:

Frankly, this isn’t surprising. What’s more surprising is that Europe received a price cut at all. Companies lower their prices when there is a business case to do so, but Nintendo Switch continues to sell ludicrously well at $299 and is on pace to dethrone Wii as the bestselling Nintendo home console. There isn’t a lot of incentive to change prices aside from a desire to appear consumer-friendly, but Lord knows Nintendo is not overly concerned about appearing consumer-friendly.

Do you think Nintendo Switch will ever receive a price cut in the US?


John Friscia
Head Copy Editor for Enthusiast Gaming, Managing Editor at The Escapist. I'm a writer who loves Super Nintendo and Japanese role-playing games to an impractical degree. I really miss living in South Korea. And I'm developing the game Boss Saga!