Nintendo Switch dominated the market, becoming the top-selling console for July.
Today’s monthly report by The NPD Group not only announced both Nintendo’s hardware and software sales dominance for July, it also noted Nintendo had its highest hardware unit sales for a July since 2009. Nintendo Switch is the only platform showing “year-on-year” growth in full game software sales, according to the report.
Total hardware sales were up across the entire video game industry by 19 percent. The NPD Group’s Mat Piscatella credited the Switch’s dominance in the report to a 22 percent growth of about $1.2 billion (44 percent of all consumer spending on full game sales) in “E” and “T” ESRB (Entertainment Software Rating Board)-rated games. Meanwhile, “M” rated games saw a decrease, he said.
Total video game sales in July of $749 million included a 19 percent jump in hardware, from $182 million in July 2017 to $217 million this year. There also was a robust 49 percent rise in video game accessories and game cards, from $193 million last year to $286 million in July 2018.
As far as trends went for total spending, Piscatella noted they were “well ahead of the previous four years.”
Total video game sales for the year so far have totaled almost $6.8 billion (that’s with a “b”), which is nearly a billion (again, a “b”) higher than last year’s $5.8 billion this time of the year. As with July’s figures, the analyst noted that total spending trends for the year thus far were higher than they have been in the past four years.
“Another great month for the U.S. video game space. A particularly good month for Nintendo,” Piscatella said.