Nintendo says Switch Lite has been successful, focused on one console family, not worried about power

Nintendo Switch 50 million Switch Lite 5 million sales

The Nintendo Switch family has grown exponentially ever since its initial launch in 2017. A lot was on the table back before the Switch launched, as Nintendo was coming off the terribly sinking ship that was the Wii U. But now, the Switch as a whole has sold more than the NES, SNES, GameCube and Wii U, along with even outselling the Xbox One.

In a recent Investor’s Briefing, during the Q&A session (translated by Robert Sephazon) Nintendo President Furukawa commented on the success of the platform. He mentioned that the Switch Lite has been one factor of its success, along with the fact that Nintendo can now focus all of its development efforts on a single platform. Since the Switch functions as both a home and handheld platform, there’s no need for having two separate console entities like before. He also mentioned that Nintendo wants to “extend its lifecycle”. That statement is interesting—does this mean we’ll continue to see more introductions to the Switch family? We’ll have to wait and see.

Nintendo’s Ko Shida also chimed in to talk about Nintendo’s approach with the Switch. Rather than relying on technical specs to sell systems, the company is focused on “fun”. This is in stark contrast to Sony and Microsoft which have both been hyping up their upcoming next-gen systems primarily by showing off their powerful new technical capabilities.

The Switch continues to top sales chart worldwide, and it’s not showing much sign of slowing down anytime soon. In fact, the COVID-19 pandemic has boosted sales performance, even furthering the Switch’s already impressive market penetration. It will be interesting to see how the system fares once the PS5 and Xbox Series X drop onto the market at the end of the year. In the meantime, Nintendo doesn’t seem all that worried that the Switch can continue to hold its own.

A.K Rahming
Having been introduced to video games at the age of 3 via a Nintendo 64, A.K has grown up in the culture. A fan of simulators and racers, with a soft spot for Nintendo! But, he has a great respect for the entire video game world and enjoys watching it all expand as a whole.