Nintendo recommends a Switch price cut in Europe

nintendo switch price cut europe

Late last week we reported on a rumor that suggested Nintendo Switch would get a significant price cut in Europe. That was a bit surprising, as Switch hasn’t seen a price cut since its launch four years ago and is still selling strong. However, the rumor mill has proven partially accurate. Nintendo does not set exact pricing in Europe, but they have officially recommended retailers reduce the price. However, it’s not as much of a cut as was originally suggested.

Nintendo Europe recommends a Switch price cut

Because retailers in Europe have some freedom over their hardware prices, the exact price of Switch has varied. However, Nintendo still issues a recommended price to serve as a guide. Previously, the recommended price for Switch was £279.99/€329.99. As of today, Nintendo now recommends European retailers price Switch at £259.99/€299.99. Last week’s rumors suggested the price would come all the way down to €270, but Nintendo’s not going that far. That said, individual retailers could.

As Nintendo explained to Eurogamer, the price cut is due to a combination of currency exchange rates and the upcoming Switch OLED.

Nintendo of Europe is changing the European trade price of the Nintendo Switch console to retailers. More than four and a half years after its first release, Nintendo Switch continues to have strong sales momentum in Europe. After carefully weighing up a variety of factors, including currency exchange rates in Europe and the upcoming launch of Nintendo Switch – OLED Model, we decided that now was the appropriate time to change the European trade price of Nintendo Switch.

Currently, Nintendo’s recommended pricing for Switch products in Europe is as follows:

  • Nintendo Switch Lite: £199.99
  • Nintendo Switch: £259.99
  • Nintendo Switch – OLED Model: £309.99

At this time, Nintendo has not announced any plans for a Switch price cut in other regions. It seems like Nintendo is trying to clear out base Switch stock in Europe ahead of the new model.


Ben Lamoreux
Nintendo Enthusiast's Managing Editor. I grew up on Super Nintendo and never stopped playing. Been writing video game news, opinions, reviews, and interviews professionally for over a decade. Favorite franchises include Zelda, Metroid, and Mother.