Nintendo President says Switch is still only in the middle of its lifecycle

nintendo president switch lifecycle

Nintendo Switch has been an absolute sales juggernaut since its debut in 2017. Its fifth year on the market will come to a close next month, but you wouldn’t be able to guess that by the sales numbers. With a strong software lineup and a variety of models to choose from, the only thing slowing Switch down is the semiconductor shortage. Nintendo is still selling them faster than they can produce them. Normally, a console would be winding down at this point, but according to Nintendo President Shuntaro Furukawa, Switch is still only halfway through its lifecycle.

Nintendo President on Switch lifecycle

Speaking with investors after the recent earnings release, Nintendo President Shuntaro Furukawa had this to say:

“Switch is just in the middle of its lifecycle and the momentum going into this year is good. The Switch is ready to break a pattern of our past consoles that saw momentum weakening in their sixth year on the market and grow further.”

Most Nintendo consoles don’t even have a strong year five, but Furukawa is confident that Switch’s momentum will remain steady in year six. Nintendo expects Switch to sell 23 million in the current fiscal year (ending March 31), and that number would be higher if not for the shortage. If Switch is truly only in the middle of its lifecycle, Nintendo could support it for close to a decade. Do I dare to dream about a Switch Pro on the horizon?


Ben Lamoreux
Nintendo Enthusiast's Managing Editor. I grew up on Super Nintendo and never stopped playing. Been writing video game news, opinions, reviews, and interviews professionally for over a decade. Favorite franchises include Zelda, Metroid, and Mother.