It’s November 2020, which means that for the first time in seven years there is all-new hardware dropping from both Microsoft and Sony. The 9th-generation has officially begun today with the arrival of Microsoft’s Xbox Series X|S consoles; the first time a company has ever had a dual hardware launch for the same generation. While the Microsoft fan camp is certainly happy that today is drop day, there’s also someone else sharing in with the excitement:
— Doug Bowser (@thetruebowser) November 10, 2020
That’s right, it’s none other than Doug Bowser! The Nintendo of America president shared a congratulatory message on Twitter, formally tagging both the official Xbox account as well as Mr. Phil Spencer, the Head of Xbox himself.
As far as I know, this is the first time a Nintendo executive has ever publically acknowledged the launch of rival hardware. Nintendo personnel do comment on the other systems here and there, but almost always in passing. Thus, Mr. Bowser has taken a notable step in terms of cooperation from Nintendo.
Of course, this all comes after the last few years of “chumminess” between Microsoft and Nintendo. Both companies have acknowledged each other’s place in the industry and have even marketed together with projects like Minecraft. Microsoft’s Phil Spencer has been notably positive of Nintendo and regularly compliments both the company and the Nintendo Switch. Neither side seems to see the other as a true rival, as they both target the industry in different ways.
At this point, Microsoft is clearly displaying itself as a forger of paths in the realms of technology and services. It’s opened up its ecosystem far and wide to reach just about anyone who wants to be a gamer with services like xCloud and Xbox Game Pass. It remains unclear if we’ll ever see those services expand to the Nintendo Switch, but at the rate Microsoft is going, anything is possible.