Keighley: We wouldn’t have The Game Awards without Reggie and Iwata

Reggie Mother 3 Iwata The Game Awards Keighley

The Game Awards have become a big part of the gaming calendar over the years. Geoff Keighley’s awards show now pulls in millions of viewers, and it’s a great venue for developers to unveil new games. If you’ve watched past shows, you know that Nintendo has always been a big supporter. Former Nintendo of America President Reggie Fils-Aime has personally attended each one, often bringing some exciting trailers with him. In fact, if it wasn’t for the support shown by Reggie and Iwata, the annual event may not exist at all.

Reggie is always invited. He’s been a huge supporter of TGA since day one. In the summer of 2014 I called him with my idea. He was in Hawaii at the time and just finished a deep-sea dive. I remember talking to him for a good hour about the concept and he was so supportive. In many ways we wouldn’t have TGA without Reggie’s support, as well as the late Mr. Iwata. In fact one of the last things Mr. Iwata said to me was that Nintendo would always make sure to support TGA. It meant so much to me.

Even in retirement, Reggie remains a big part of The Game Awards. Iwata is no longer with us, but his impact on the show (and the industry in general) is still felt. Without his and Nintnedo’s support, there’s no telling if Keighley’s show could have taken off the way it did.


Ben Lamoreux
Nintendo Enthusiast's Managing Editor. I grew up on Super Nintendo and never stopped playing. Been writing video game news, opinions, reviews, and interviews professionally for over a decade. Favorite franchises include Zelda, Metroid, and Mother.