Why would someone spend money to buy an empty box? If you are a gamer odds are it is because you bought a digital copy of a game and want a box to add to your library. That is what Nintendo is doing for its customers in Japan with Super Smash Bros. Ultimate, and its two Pokémon: Let’s Go titles. For the same price as an actual physical copy which comes with a cartridge, people can buy an empty box with a digital download code inside as shown below on the website for Nintendo’s Japan store.
While paying for an empty box may sound weird, the fact that it comes with a download code for the game technically does not make it empty. This is also not the first time Nintendo has sold digital copies of its games in physical boxed form, as they did so in 2017 with the release of Splatoon 2. Going forward it will be interesting to see if other companies will follow suit and release boxed digital versions of their own games to a wider audience. Nintendo will be releasing Pokémon: Let’s Go titles on November 16, with Super Smash Bros. Ultimate following its release on December 7.
Do you think we will see other companies sell digital versions of games this way to a wider audience? Comment below!