Ever Crisis, The First Soldier, & Shinra logo get Square Enix JP trademarks

Ever Crisis, The First Soldier, & Shinra logo get Square Enix trademarks Japan

As first spotted by Gematsu, Square Enix has filed trademarks in Japan for some enigmatic names that may, at least in part, connect back to Final Fantasy VII in some way. The Square Enix trademarks are for “Ever Crisis,” “The First Soldier,” and the Shinra Electric Power Company logo. The first two were filed on Dec. 17, 2020, while Shinra was filed on Dec. 22.

Obviously, since the fictional Shinra corporation is an integral part of the narrative of Final Fantasy VII, there’s no disputing the Final Fantasy connection in that case. The other two Square Enix trademarks are up for interpretation. The name “Ever Crisis” is reminiscent of the name Crisis Core: Final Fantasy VII, a stellar action RPG prequel to the original game that released on PSP, and it also evokes Before Crisis: Final Fantasy VII, a 2004 mobile game never released in the West. Meanwhile, “The First Soldier” could be referencing the super-powered SOLDIERs of Final Fantasy VII, perhaps eventual-villain Sephiroth himself. Or it could be something else entirely.

This new tweet from Square Enix, which frankly could be utterly innocent and completely unrelated but maybe not, is stirring the pot as well:

Right now, we have nothing but speculation to go on, so don’t let yourself go too nuts with anticipation. And let’s not forget that Square Enix’s Live A Live received an English trademark way back in July with no formal announcements since.

What are you thoughts on “Ever Crisis” and “The Last Soldier”?


John Friscia
Head Copy Editor for Enthusiast Gaming, Managing Editor at The Escapist. I'm a writer who loves Super Nintendo and Japanese role-playing games to an impractical degree. I really miss living in South Korea. And I'm developing the game Boss Saga!