Enthusiast Gaming, the parent company to Nintendo Enthusiast, has just announced an exciting partnership with Coldplay for the Higher Power remix. An hour-long launch event is planned, including a performance by Luminosity Gaming content creator and Grammy-nominated artist ZHU. This partnership will provide unique musical and gaming content to the fan communities across the entire Enthusiast Gaming platform, with the band also being made honorary members of Team Luminosity.
Adrian Montgomery, CEO of Enthusiast Gaming, expressed excitement about the unique possibilities this opens up for the future.
We are thrilled to announce this strategic relationship with Coldplay. Coldplay are timeless, cross-generational musicians, and we look forward to serving as a bridge between them and our global gaming audience. While this is the first collaboration of its kind for us and in the gaming space, our platform provides immense opportunity for similar experiences in the future.
Coldplay also chimed in to hype up Zhu’s Higher Power remix.
We’re proud to team up with Enthusiast and Luminosity Gaming to present ZHU’s hypnotic remix of Higher Power for the very first time.
The hour-long launch event to promote Coldplay’s new hit single Higher Power will take place on Thursday, May 20, 2021, at 7:00 pm EDT and will be livestreamed on Luminosity Gaming’s Twitch channel, https://www.twitch.tv/lgloyal. The event will include an appearance by Coldplay as well as a performance by Luminosity Gaming artist and Grammy award nominee ZHU who will play his official remix of the song. The event will also include a performance by Twitch sensation and Luminosity Gaming team member DJ Harley Fresh (aka Fresh).