Due to the global crisis, the ESA had to cancel E3 this year. The trade show was a spotlight for video game announcements and demos, drawing professionals from all over the industry. Next year, however, is a different story, and we now have dates for E3 2021. According to GameIndustry.biz, the show is set for June 15 to 17 next year.
The ESA shared this news “with partners” on April 4, along with the promise of a reimagined event. What this means is anyone’s guess, as the show has incorporated various new things over the past few years. The ESA has been increasing the presence of influencers and even opened E3 up to the public in 2017.
E3 2020 online?
For those who wanted some E3 magic this year, companies are working on online presentations. Nintendo has done this during the expo for the past seven years, so I’d say it’s a safe bet that they’ll be rocking our computer screens again, physical conference or no. The ESA is also speaking with partners to try and pull together an online E3 as a coordinated series of presentations. IGN might have beaten them to the punch with their Summer of Gaming event, which will include stuff from Square Enix, Devolver Digital, Sega, and more. And our sister site The Escapist is planning a similar event. All in all, it looks like the general public will be more connected this year than ever before.
Still, there’s just something about going to the real live E3. I hear that it’s three days of pain and torment, but worth every bunion and energy drink-induced heart palpitation. Additionally, in an increasingly connected world, a special trade show for industry journalists was making less financial sense for developers, many of whom were eschewing large booths in favor of more controlled video presentations. Hopefully, the ESA and partner companies will learn something this year and come back with an even greater E3 next year.