Doug Bowser talks on Switch Lite success and supporting 3DS

Doug Bowser talks on Switch Lite success and supporting 3DS

Nintendo of America’s president Doug Bowser recently talked with The Verge about a variety of topics. While he spoke at length about the Switch Lite, he did bring up other things as well, such as the life of the 3DS. He may not have been completely forthcoming, (What exec is?) but there are still some choice details in the interview, so let’s dig in!

Switch Lite rises, 3DS descends

On Switch Lite, Bowser said, “It’s not only raised the sell-through for the overall family, but importantly it did so without any negative impact on our flagship system.” In other words, people aren’t buying a Switch Lite instead of a Switch. They’re buying it either in addition to a Switch they already have or because they weren’t interested in the full model to begin with.

Bowser said 43 percent of people buying the Switch Lite already own a Switch. That means that 57 percent of Switch Lite owners are new to the brand. He also mentioned that “a higher percent of female consumers are buying a Nintendo Switch Lite, which is a strong indicator of the appeal to a broader audience.”

Shifting to the topic of 3DS, Bower said, “As long as consumer demand is there, we’ll continue to provide both hardware and software on that front.” He also said that Nintendo would continue to support the 3DS this holiday season and into 2020. Certainly, there are people still playing their 3DS systems. But with no new Nintendo releases on the horizon, it’s unclear how much support they’re really giving.

Tight-lipped leader

Bowser wasn’t nearly as open about other topics. When asked about sharing Nintendo accounts across platforms, Joy-Con drift, and whether another mini console is in the works, he used a lot of words to say nothing. About account sharing, he said they’re “looking at the experiences our consumers are having, and we’re always looking for opportunities to improve and enhance those experiences.” And he encouraged players having issues with Switch hardware to talk to customer support. There is seemingly no intent to continue mini consoles at this time either.

Still, it’s good to know that the Switch Lite has been a boon to Nintendo and that the 3DS is still being “supported.”

Were you one of the 43 percent of Switch Lite buyers who had a Switch already? Are you still playing your 3DS? Are you Brie Larson, nervously chatting with Doug Bowser on Twitter? Let us know!


Dominick Ashtear