Disney Infinity Moves Over 3 Million Units

Disney Interactive Studios has done it. Their new action-adventure sandbox video game, Disney Infinity, has become a confirmed hit, ultimately removing the monopoly Activision Blizzard previously had on the market with their Skylanders series.

Disney Infinity, an all-new game universe starring the beloved characters from Walt Disney and Pixar Animation Studios\’ most popular franchises, has sold 3 million starter packs globally since the game launched August 18th, Disney revealed. According to NPD, the game was among the 10 best selling video game franchises of 2013.

Being popular was not an easy task for the game considering its rival, Activision Blizzard’s Skylanders, has had a firm grip on the market up until recently. To get an idea of the kind of success Disney had compared to its competitor, according to NPD, in December, Disney Infinity pulled in 551,000 units compared to Skylanders SWAP Force’s 597,000 units, a game that went on sale mid-November.

“We’re thrilled that families and gamers alike have embraced Disney Infinity,” James Pitaro, the president of Disney Interactive, said in an email. He added that sales have greatly exceeded internal expectations. “We believe we’ve set the stage for Infinity to be an enduring video game platform.”

“Disney has managed Infinity very well,” Lutz Muller, the owner of Klosters Trading, a consumer products consultancy, wrote in a recent toy industry trade article. \”They went up against the incredibly successful and strongly established Skylanders of Activision and put in a very respectable competitive performance.”

Nintendo Enthusiast’s Elia Pales praised the game for its diverse gameplay, detailed environments, and for the simple fact that you get to play as Disney characters, ultimately awarding the game with a high score of 8. That all didn’t come without some intense criticism, as he also marks the game down for being expensive, sporting glitches, and appealing too much to a younger audience, ultimately condemning the game with a low score of 5. After everything was considered, he awarded the game with a 7 out of 10.

\”Disney Infinity has a lot going for it when it comes to brand recognition, quirkiness, and just plain fun. Unfortunately, technical issues and high costs come to be potential barriers for those looking to pick up the game. Sure, it can be a blast to play as some of your favorite Disney characters, but ultimately purchasing the full game plus extra characters is quite daunting. For those unconcerned with price, Disney Infinity will be worthwhile, but for those saving pennies, Disney Infinity may turn out to be quite the disappointment.\” said Elia in his closing statement in his Disney Infinity review.


Disney Infinity is was released for all Nintendo platforms, digitally and packaged, August 18th.

Omar T